Seven Advertising and marketing Ideas for Branded Hashtag Problem Campaigns


For manufacturers, hashtags may help amplify messaging and create a buzz round services or products. All social media channels are leveraging them and even provide steered hashtags when posts are created.

For creators, TikTok challenges present a solution to showcase their dance strikes to a sure tune, carry out some kind of athletic feat, or create their very own model of a preferred video. However TikTok leveled up the hashtag sport when it launched the Branded Hashtag Problem.

A Fast Overview

TikTok’s Branded Hashtag Problem provides manufacturers a solution to benefit from the energy of hashtag challenges whereas partaking customers in a enjoyable but highly effective approach. Though Instagram stays the preferred app for influencer advertising and marketing, TikTok is a detailed second and it has gained additional muscle by including advertising and marketing options that permit manufacturers and influencers to collaborate extra simply — and have interaction audiences extra successfully. With a Branded Hashtag Problem, customers create a problem video throughout the model’s parameters. (For instance, make-up model Laura Mercier’s #readySETgo problem promoted its product by sponsoring a makeover problem, the place customers confirmed the earlier than and after outcomes of utilizing the product.)

Up to now, essentially the most profitable Branded Hashtag Problem has been Samsung’s #VideoSnapChallenge, which garnered greater than 27 billion views. The typical problem will accumulate about 6.1 billion views, so for manufacturers with the price range to spend money on such a problem — pricing begins at $150,000 — the payoff might be substantial.

Make the Most of Your Problem

In the event you’re contemplating your individual Branded Hashtag Problem, the toughest half could be developing with one thing that’s distinctive, true to your model, and interesting to audiences. For concepts, take a look at what’s already being created and try for one thing that enhances however doesn’t copy the most popular challenges. With a little bit of inventive brainstorming, you possibly can develop an idea that matches together with your model values and reaches past your present viewers.

Listed here are 7 Ideas for Making a Branded Hashtag Problem

Embrace your model within the hashtag. That is an efficient solution to construct in an additional layer of brand name recognition; each viewer has the prospect to construct extra of a connection together with your model all through the problem.

Make it really feel pure. The problem wants to suit together with your model, but it surely additionally must really feel natural, not compelled. The concept is to create an expertise that feels genuine and welcoming; it’s an effective way to make a long-lasting first impression on new customers.  

Hold your viewers in thoughts. Together with making it really feel pure, be certain that your services or products is an effective match for the TikTok platform. Then, take into consideration what your ultimate clients will need from the expertise; which will provide help to hone your problem idea.

Hold it enjoyable. Above all, hashtag challenges have to be enjoyable in the event that they’re going to draw individuals. Take a look at your concept out on a small check group earlier than you launch to ensure it’s one thing your viewers will get pleasure from taking part in, watching, and sharing. Then, add visible results to your problem that scream “enjoyable” — it’s going to go a great distance towards inspiring creativity and creating extra influence.

Use the precise sound. Music performs a big function in challenges, so preserve it energetic and energetic! In the event you haven’t already outlined your model’s sound, that is the time. Ask your self: In case your model was a tune or a sound impact, what wouldn’t it sound like? Outline that, then incorporate that sound into your problem.

Make it straightforward. Along with being enjoyable, make it straightforward for individuals to enter and take part. They need to be capable of do it at residence utilizing issues they already personal. Your problem must be straightforward to know and simply as straightforward to take part in.

Accomplice with the precise influencers. The most effective methods to amplify your voice is by enlisting the precise influencers to take part in and share the problem. Search for influencers who appear like your viewers and have the next you’re making an attempt to succeed in. By partnering with the precise influencers, you possibly can assist push your message out sooner and farther to the precise viewers. Professional Tip: We are able to do that for you



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