Get Impressed by These Influencer Advertising and marketing Case Research


Trying to attain dad and mom and millennials who need quick, reasonably priced, however tasty meal choices, Tyson needed to push consciousness of its merchandise and enhance purchases amongst its audience. Its overriding aim was to encourage shoppers to make it part of their common purchasing listing.

IZEA partnered with Tyson to develop a marketing campaign that focuses on three retailers — Walmart, Publix, and Meijer — and used influencers to share recipes. Every retailer had a distinct meal or product to highlight, and followers had the Click2Cart commerce choice to allow them to purchase instantly from the social platform.

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